THURSDAY 22 MARCH 2018 19:45 – 21:30
The Spring Talk belongs to a series of 4 interactive lectures per year, organized by NIKOS in collaboration with DesignLab, for students, staff, researchers in and outside UT, and industry contacts in and outside Twente, covering topics on bridging Design, Management, Innovation and Entrepreneurship. The Spring Talk is co-organized with Product Development & Management Association – The Netherlands.
ABOUT THE TOPIC
DESIGN ROADMAPPING is for anyone interested in design, strategy and innovations and its wonderful combination that can be found in a design roadmap. For designers, strategists and innovators alike, we compiled a design book to guide you on your journey of roadmapping the future, with the land marks of products and services you envisioned together with a team of innovators. A journey that can start with uncovering new trends, scouting for new technologies, and mapping the values on the roadmap. Along the way, you can map a future vision, frame the time pacing and create the pathways towards it.
In this talk Lianne Simonse will share some of the essentials in design roadmapping that stem directly from her working life as an industrial consultant, roadmapper, researcher and teacher in a design school. Besides the highlights and explorations on the decision support that a roadmap can offer, she will delve into the creative challenges of trend research and future visioning that are part of roadmapping.
ABOUT THE SPEAKER
Lianne Simonse is passionate about innovation, design and strategy and its wonderful combination. She loves art, cars, and likes to travel. Part of the master strategic product design Lianne teaches Design Roadmapping at the Industrial Design Engineering Faculty of Delft University of Technology. She holds a MSc. and PhD in innovation management and has combined her academic positions with 20 years of professional experience in industry. Lianne has executed and led several roadmapping projects and worked with different corporate organisations and start-up ventures on roadmaps.
Dr. Simonse conducts a scientific research track on Design Roadmapping. Drawn from the research results, she has presented papers, including an award winning, at conferences of the Design Society, the Product Development and Management Association, Academy of Management and European Group of Organisational Studies. Her scientific work is published in journals such as Design Issues, Journal of Product Innovation Management and International Journal of Technology Intelligence and Planning. Based on this comprehensive work and her experiences with roadmapping in industry, the guidebook on Design Roadmapping has been written.