11 January 2018 – 19:15 / 21:30 DESIGNLAB HENGELOSESTRAAT 500 7521 AN ENSCHEDE NETHERLANDS053 489 2079www.utwente.nl/en/bms/nik…This Winter Talk is a first of a new series of interactive lectures – 4 every year- organized by NIKOS in collaboration with DesignLab, for students, staff, researchers in and outside UT, and industry contacts in and outside Twente, covering topics on bridging Design, Management,
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7 December 2017 – 19:45 DESIGNLAB HENGELOSESTRAAT 500 7521 AN ENSCHEDE NETHERLANDS053 489 2079www.utwente.nl/en/bms/nik…What organisations do to create and deliver value for their customers has always been a core topic in marketing theory and practice. Nowadays, firms seem to increasingly involve customers in the value creation process. Through this, customers are more engaged in the value creation process. Value is
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16 November 2017 – 19:45 SAXION CENTRUM VOOR ONDERNEMERSCHAP ARIËNSPLEIN 1 7511 JX ENSCHEDE NETHERLANDS088 – 019 1674www.utwente.nl/en/bms/nik…At the beginning of every startup is a venture idea – an incomplete, rough, mental representation of what the company will be. From previous research, we know that creating these venture ideas depends on factors rooted in the past: prior knowledge of the market and
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