NovelTalk by NIKOS: How can organisations co-create value with their customers?

7 December 2017 – 19:45 DESIGNLAB HENGELOSESTRAAT 500 7521 AN ENSCHEDE NETHERLANDS053 489 2079www.utwente.nl/en/bms/nik…What organisations do to create and deliver value for their customers has always been a core topic in marketing theory and practice. Nowadays, firms seem to increasingly involve customers in the value creation process. Through this, customers are more engaged in the value creation process. Value is
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