NovelTalk by NIKOS: Imagination in the Entrepreneurial Process

16 November 2017 - 19:45


088 - 019 1674

At the beginning of every startup is a venture idea – an incomplete, rough, mental representation of what the company will be. From previous research, we know that creating these venture ideas depends on factors rooted in the past: prior knowledge of the market and industry, and prior working, managerial and start-up experience are important. However, when we create our venture idea, we envision our company in the future. How can we take the future into account?

Our imagination enables us to build a mental representation of this future company; it can create these venture ideas. It gives us a starting point and a starting goal in our entrepreneurial journey. In his VentureClass, Arjan will share the findings of his research and tell more about different imagination processes and how these can be helpful and harmful along the entrepreneurial process.


Dr. Arjan Frederiks is an Assistant Professor in the Innovation Management & Strategy department and the University of Groningen Center for Entrepreneurship of the Faculty of Economics and Business, University of Groningen. His research focuses on entrepreneurial cognition, creativity, and entrepreneurial strategy.

Arjan FrederiksArjan’s doctoral research @ the University of Twente focused on the use of imagination by entrepreneurs. As the committee regarded his dissertation to be in the top 5% of the field of Entrepreneurship, the doctorate board awarded him the degree of Doctor cum laude. Furthermore, the Academy of Management awarded him the Heizer Dissertation Award in New Enterprise Development for his dissertation research.

Previously, Arjan was a Visiting Professor in the Entrepreneurship & Innovation Group of the D’Amore–McKim School of Business, Northeastern University. Additionally, he gained entrepreneurial experience for more than three years as co-founder of a technology-driven marketing company in the Netherlands.